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Supercharge Your Year-End Nonprofit Emails with Foolproof Subject Lines ♡

4 Killer Techniques
Plus some Secret Little Tips (see below)

Still stuck for subject lines for your year-end emails?

Your subject line is like your outer envelope for direct mail.

A window into your message.

Make sure it’s open enough to give a glimpse of something intriguing… urgent… exciting… emotional… shocking… funny… useful… anything compelling to grabs folks’ attention.

The more specific and to the point, the better.

NOTE: if you’re not planning a series of year-end emails — get on it NOW! If you’re sending less than 7 emails in December, you’re below the nonprofit average.  You don’t want to be below average do you?

As much as a full third (33%) of December gifts occur on the 31st of the month! Last year the percentage increase in overall fundraising was 2.1%, while the increase in online fundraising was 8.9%.

If you’re not online, putting forward your most compelling fundraising offer at a time when folks are primed to give the most, you’re missing your best opportunity.

Here are some subject line techniques I particularly like, with thoughts about how you can use them to boost your year-end fundraising:

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