In my previous Year-End Fundraising Planning Editions One and Two I promised I would have more for you as year-end – and the biggest fundraising time of the year for most nonprofits – inexorably approaches. Salsa reports that
Online giving gets particularly frenetic at this time of year.
- Salsa reports there’s more giving in the last 5 days than the other 3 weeks combined
- Network for Good reports 12% of 2014 online giving happens in the last 3 days
- Network for Good and Blackbaud reported (2003 – 2009) that 33% of December giving online happened the last day, with most between noon and 7:00 p.m.