Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to three of the top 5 areas I’m hoping you’re working on improving this year. This week it’s
- Major Gifts
- Donor Retention
- Online Social Fundraising
There are also “food for thought” articles in other areas, plus links to free resources and awesome upcoming training opportunities. Use ’em or lose ’em!
Click-it: Any Nonprofit Can Rock Major Gifts With These 9 Tips (Part 2). Two weeks ago I directed you over to Nonprofit Pro for Part 1 of this post. You learned about the elephant-sized piñata in the middle of the room, and we talked about how sometimes nonprofits try to beat the goodies out, ending up scrambling for spare change. Today you’ll learn how to coax the piñata to unravel its own crepe paper, and give freely of its goodies. This is a much better outcome for everyone.
Click-it: Want Donors to Give Again? You Must Read This. This post on the Classy Blog reminds you of the basics. Yet, for some reason, too many nonprofits aren’t doing this stuff. If you’re one of them, today is the first day of the rest of your life. Time to change!
Click-it: Trying to Get Closer to Your Middle Donors? It’s Not That Complicated. Years ago, Penelope Burk’s findings in Donor-Centered Fundraising boiled down to “treat every donor like a major donor” – to the extent that you can. In 2000 it was a lot harder to do. Today, post digital revolution, you actually can steward your mid-level donors with personal “touches” using online social tools. Here, the Association of Donor Relations Professionals (ADRP) prompts you to extend relationship-building tools beyond just major donors using today’s technology. Be sure to watch the very brief video to learn why you should focus on mid-level donors..
Click-it: How to Double Online Giving in Six Months is a useful post by Darian Heyman on npENGAGE. He offers up a simple 3-step formula used successfully by another nonprofit; he thinks you can do it too!
Click-it: 7 Ways to Thank Someone for a Retweet. I like sharing practical tips, and this article from the Convince and Convert blog offers just that. Learn some ways to manage your social strategy and maximize the value you get in exchange for the time you spend on Twitter.
Click-it: 5 Online Communication Styles for Nonprofits from Nonprofit Tech for Good. First you create your content; next you figure out the tone of voice with which you’ll deliver it. Think about what you’re trying to accomplish before you share. What action do you want folks to take? What emotion do you want them to feel? Then consider: (1) storytelling; (2) marketing; (3) fundraising; (4) engagement or (5) curation.
More Food for Thought
Click-it: How Behavior Leads to Belief. This supremely thought-provoking article on the turnkey blog asks: “What if we began to treat our communications, indeed all our touches on our constituents, as opportunities to elicit behaviors, which would help them gain the idea that they were tight with our mission?” Ever heard about how striking a super-hero pose immediately before walking into an interview will help you ace that interview? Ever heard the adage “fake it ‘til you make it?” This is the same idea, applied to fundraising and philanthropy.
Click-it: 3 Ways to Remove Psychological Barriers to Philanthropic Giving. In case you missed this post I wrote for Bloomerang, it’s all about getting inside your donor’s mind.
FREE RESOURCES + TRAINING OPPORTUNITIES
Click-it: Nonprofit Strategic Success Summit [AMAZING Free 3-Day Virtual Conference]. Shelley Milne of Nonprofit IQ has brought together 10 nonprofit experts including Tom Ahern, Marc Pitman, Julia Campbell, Caryn Stein, John Haydon, myself and more, who want to make your fundraising easier and much more fun. Learn simple strategies and affordable tools to increase efficiency and maximize your productivity. Since it’s free, have your board members join you too so you all get on the same page with what needs to be done to take your nonprofit to the next level. You’ll get simple success strategies you can begin using right away! This 3-day virtual training event starts April 20th and you can listen from your phone or from your computer.
Click-it: How to Attract Customers with Facebook [Free E-Book] from Hubspot. Share these practical tips for building your Facebook audience with whoever on your team is responsible for social media and content marketing. Make sure your content doesn’t get wasted by being more selective about what you post. And keep in mind, in the long run you’ll get more bang for your marketing buck by focusing on the digital channels you entirely own and control — your website and blog.
JOIN THE GRATITUDE MOVEMENT!
I’m once again offering one of my most popular E-Courses, The Power of Thank You- the basics and more. If you’re not keeping more donors, you’re not thanking them properly. This course will turn things around for you! It’s that simple – and that transformative. More donors. More dollars. More happiness. Until April 22nd you can save – just catch the Early Bird Subscriber Discount. Add up to 4 team members too, all for one low price. It’s all delivered to you electronically – guides, webinars, podcasts and all sorts of bonuses – so you can watch/read at your own convenience and on your own schedule. You can’t lose: (1) this stuff works like gangbusters, and (2) I’ll give you a full refund, no questions asked, if you’re not happy.