In Part 1 I laid out why philanthropy inspires, and fundraising tires.
Fundraising must be done, of course, but there’s something about how it’s been practiced in the past that turns too many people off. It’s been connoted as being all about money, when really it’s all about valued outcomes.
These valued outcomes are shared by many who support the cause – donors and non-donors. Employees and volunteers. Development departments and program departments. Major gifts staff and annual giving staff. All these folks have a collective stake in the nonprofit’s survival.Details