How to Use Peer-to-Peer Fundraising to Grow Year-End Giving
Thinking about how to get more new donors this year? Wondering if you should purchase lists?
Consider this: Response to peer-to-peer fundraising is about 25% compared with direct-to-donor campaigns where response is 1 – 2%.
Why? People respond better to people than they do to organizations. Especially when it’s people they know and trust.
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