Every nonprofit should have a major gifts program. Because that’s where the lion’s share of the money is.
It’s a rare organization that has a mailing list large enough to raise a million dollars from a million different $1 donors. But most nonprofits do have major donor prospects hiding in plain sight.
It’s up to you to find them; then move them along a cultivation path that prepares them – and you – to make an ask that results in a win/win values-based exchange.
Let’s review the full panoply of secrets that will guarantee your major gifts program is a success, whatever your size.Details