#GivingTuesday or #Gratitude Tuesday? Choose!
I’ve long been an advocate of turning the tables on #GivingTuesday and using the “giving” part of the day to give to donors rather than add yet one more ask to an already crowded solicitation season.
If you want gifts, you must give them.
It’s one of those things that sounds good on paper, but in actual implementation it can be less than ideal. Why? Because it comes smack dab in the middle of most folks’ annual campaigns. So there’s often little time to do it right. And it can such your energy and focus on other year-end fundraising efforts.
I’ve got a better choice for you.
Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a gift to them?
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