How Positive Feedback Boosts Nonprofit Fundraising
Recognition. Appreciation. Acknowledgment. Gratitude.
Psychologists, sociologists, philosophers, economists and historians have often studied and documented this phenomenon. It’s part of our quest for meaning and connection.
- Darwin talked about “survival of the most loving.” Communities who took care of each other were the “fit” ones. Similarly, those members most sensitive to group feedback survived. It’s difficult to make it alone.
- Maslow talked about the need for love, community, esteem and self-actualized identification with a higher purpose.
- Economist Daniel Pink’s research on motivation in “Drive” reveals that the happiest people are those who’ve found a sense of purpose beyond their own self-interest.
- Psychologist Matthew Lieberman, in “Social, Why Our Brains Are Wired to Connect,” writes about how MRI scans reflect that our brains are hard-wired to respond to positive recognition from others.
I like the wayDetails