In Part 1 of this two-part series I reviewed the ways nonprofit marketing and fundraising have significantly changed in recent years, and what this means for your ability to succeed in raising awareness and money.
I talked about how easy it is for leaders to blame staff, and vice-versa. It’s also easy to get sidetracked, because we’re operating in something of a Wild West frontier. And no one really is clear on the rules of the game.
Within the current zeitgeist, the job of the development professional becomes critical. Your organization needs you to lead. They need you to be an expert strategist, even if they don’t always know this.
If you’re just put into a corner and told to “go forth and raise money” or “go forth and make our name known,” you’re in for a bumpy ride. But you have the power to smooth the way!Details