Donor-Centered Storytelling Boosts Fundraising. Period.
Donors are always a bit nervous about their investment in your nonprofit. More than anything, they want to know what their hard-earned money is accomplishing!
Bloomerang found that 8% of donors failed to renew their giving specifically because they weren’t sure what their gifts accomplished.
THIS SHOULD NEVER HAPPEN!
If you want more gifts, you must give them.
And in this article we’ll look at why stories can be the perfect donor gift!
For a lot of nonprofit insiders, this is a paradigm shift. Think about it. I’m asking you to go from focusing on asking to focusing on giving.
Another way to consider this is to shift from focusing on selling to focusing on helping.
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