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Psychology of Securing Lasting Nonprofit Donor Commitments

I recently happened on an article by Otis Fulton and Katrina VanHuss of Turnkey, Trump Buyer’s Remorse? Not Likely…. It relates to one of Robert Cialdini’s principles of influence and persuasion: “commitment and consistency.”

The main point is this:

Once we make a decision, and strongly attach ourselves to an idea by agreeing orally or in writing, it’s more likely we’ll stick with that decision than change our minds.

Because we are wired to want to be consistent.

That to which we commit becomes congruent with our self image.

What does this mean for you as a fundraiser?

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