More than ever before nonprofit leaders must lead from vision, not mission.
Why? The world is moving really, really fast. Blame it on the digital revolution if you wish. But why waste time laying blame? It is what it is. Instead, get into the 21st century. Now.
The present (what you’re doing) is nothing more than a springboard to the future.
Never lose sight of the change you’re endeavoring to bring about. That’s what folks want to invest in. Positive, transformative change.
Nonprofits have tended to forget their visions in order to justify continued existence.
Sometimes founders and other leaders become too wedded to the status quo. They can’t let their babies grow up. This is wrong. Nonprofits are founded to meet needs and resolve problems. Needs change. Problems get resolved (or they should). Nonprofits should strive to go out of business, or get into a new one (a great example is the March of Dimes).
Shorten the distance between the present and the future.
Changing the way we lead is not easy. But it’s not impossible. It begins with casting off assumptions and understanding that just because something did/did not work in the past is no blueprint for how it may work today or tomorrow. Ban phrases like “that’s not how we’ve done it” and “we tried that before; didn’t work” from your workplace. Similarly, ban phrases like “that’s not our culture; you don’t get us.” Culture is a moving target.
If you don’t stay fresh you become stale. That’s why you must ban sychophancy. No more hiring people just like you and rewarding them for agreeing with you. No more focusing in on weaknesses and punishing folks for failures. Let people lead from their strengths. Reward those who take risks (strategic, calculated ones, of course). Encourage people to do more of what they excel at.
You’ve got to take chances and make mistakes. Nonprofits are notoriously bad about taking risks. It’s ingrained within us that this is inappropriate stewardship of our investor’s resources. Yet is withering on the vine really good stewardship? There must be a balance. Plus, nonprofits are structured in a particularly clunky way, reporting to volunteer boards of directors for whom (as dedicated and well-intentioned as they may be) this is not their day job. As a result, decisions seem to move at a glacial pace.
It’s not enough to simply build on what you’ve always done. Simply refining initiatives leads to falling further and further behind the competition.
Leaders must challenge so-called best practices and past assumptions. Revisit past plans and clarify your thinking. Ask yourself if what worked for you in the past is still working for you.
Leaders must get curious. Just because it’s new doesn’t mean it’s bad. Or that it’s going away any time soon. The times they really are a’changin’. Mike Myatt says it’s about living in a time of unprecedented change when leaders must challenge past thinking. Brian Solis says it’s the end of business as usual. Adapt or die.
It’s time for some ‘clairification’ (and you’ve come to the right place!).
Here’s a quick list of 5 things you may want to rethink; then a link to a Special Clairification Guide to help you look forward, not back.
5 Ways to Move Forward
1. Clarify Your Core Values
Philanthropy is a values-based universe. What are yours? Are they the same as those of your constituents? Do you know your value proposition (i.e., what are the benefits for your constituents of getting involved?) Have you been drifting; are your values changing over time? Challenge yourself to take an honest look at your business culture. Your values are your passion, and that’s where you need to lead from.
2. Clarify Your Destination
Understand there’s a difference between mission (what you do) and vision (where you’re headed). Then think about what happens when you achieve your desired outcome(s). What happens next? Your vision will inspire others to follow your lead.
3. Clarify Your Brand Promise
Is your brand promise on target? Is it deliverable? Is it sustainable? If you cannot keep your promise to customers, you won’t have much of a business to worry about. Few things hinder the advance of a business like a brand in need of a refresh. Nonprofits are not immune. And ‘brand’ does not mean logo and design. It means what you stand for; your existential raison d’etre. Listen for offers (what people want to help achieve) and seize opportunities (ways you can align and collaborate towards fulfilling that promise).
4. Clarify Your Business Structures
Not all business models are created equal. Furthermore, just because you have a business model doesn’t mean it’s the right one, or that it’s sustainable. Break the business model down from the revenue engine all the way down to the distribution model and delivery strategy. What about your org chart? What made sense yesterday may not make sense today. If your systems don’t afford you a competitive advantage moving forward, it’s time for some reimagining.
5. Clarify Your Resources
Are you spending money to make money? Do you have the right mix of skills and experience? Or are you limping along, carrying dead weight? Are you knocking the heart and soul out of the good talents you have? If you’re settling for anything less than acquiring, deploying, developing, and retaining the best talent and tools possible, it’s time to challenge yourself to change.
The most important thing you can do today – right now – is challenge yourself.
Be honest. Take a good hard look at your organization, your department and/or your own job description and time management. What’s working? What’s holding you back?
It’s easy to challenge (and blame) others. Don’t hold others to standards unless you’re willing to hold yourself to the same or higher standards.
You can’t change others that much until you take a good, long look in the mirror. Who do you see? A leader or follower? An innovator or a stuck-in-the-mud? A radiator or a drain? If you don’t like who you see, make a resolution to at least tinker with what you’ve got.
If you’d like to give a boost to your re-imagination process you may be interested in this SPECIAL GUIDE: 7 CLAIRIFICATION KEYS TO UNLOCK YOUR NONPROFIT’S FUNDRAISING POTENTIAL (With a 30-day, no-questions-asked, money-back guarantee). Through a series of ‘clairifying’ worksheets and individual and group exercises, this 23-page guide will give you fresh insights into how fundraising and marketing have changed more in the past 5 years than in the previous 50 – and what that means for you and your organization.
A version of this article appeared on Clairification September 2013