#GivingTuesday or #GratitudeTuesday? Choose!
I’ve long been an advocate of turning the tables on #GivingTuesday and using the “giving” part of the day to give to donors rather than add yet one more ask from them in an already crowded solicitation season.
If you want gifts, you must give them.
#GivingTuesday is one of those things that sounds good on paper, but in actual implementation it can be less than ideal.
Why?
Because it comes smack dab in the middle of most folks’ annual campaigns. So there’s often little time to do it right. And it can suck your energy and focus away from other critically important year-end fundraising efforts.
I’ve got a better choice for you.
Flip the idea and rather than asking folks to make a symbolic gift to you, why don’t you make a heartfelt gift to them?
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