Fundraising Do’s and Don’ts: Email Sharing Strategic Plan
I’m continuing with my new, occasional feature of “Do’s vs. Don’ts.” Whenever something arrives in my mailbox that seems a good ‘teaching opportunity,’ my plan is to share it with you. Please let me know if you find it useful!
Today’s example is an email that includes a link to download this organization’s new strategic plan.
I’m a past donor, so I’m assuming that’s why I received it.
Do you think it’s a “Do” or a “Don’t?”
What’s wrong or right with the subject line?
The email arrived with the headline: “Claire, we have big, exciting news to share with you!”
The preview pane continued: “Announcing Opportunity Fund’s bold 5-year strategic plan and a new key partnership…”
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Would you open that email?
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If yes, why?
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If no, why?
I’ll tell you my own thoughts in a moment. But first…
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