What’s in a name?
“A rose by any other name would smell as sweet,” said Shakespeare.
But, would it?
Seth Godin thinks words matter. As do I.
The meaning of the word is the reason we used the word.
If we don’t agree about the meaning of the word, we haven’t communicated.
Instead of, “that’s just semantics,” it seems more productive to say, “I’m confident we have a semantics problem.”
Because that’s all of it.
The way we process words changes the way we act. The story we tell ourselves has an emotional foundation, but those emotions are triggered by the words we use.
— Seth Godin
What do you call the folks who respond to your fundraising appeals?
Are they donors?
Maybe that’s okay. Or perhapsDetails