How Jargon Destroys Nonprofit Fundraising & Marketing
I hate jargon. With a passion.
Hate it. Hate it. Hate it.
Just. Can’t. Stand. It!
Yes, I guess you could call it a pet peeve.
But, really, why would you ever use jargon if you wanted to truly communicate with someone?
Just check out the definition:
“language used by a particular group of people, especially in their work, and which most other people do not understand”
— Cambridge dictionary.
Jargon = Failure to Communicate
When you talk to people in words they don’t understand, really, what’s the point?
Are you just trying to make yourself look smart?
Because, trust me, that’s not how it comes across.
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