Fundraising Don’ts vs. Do’s: Year-End Donor Retention Email
I’m continuing with my occasional “Do’s vs. Don’ts” feature which I began last spring. I promised whenever something arrives in my mailbox that seems a good ‘teaching opportunity,’ I would share it with you. I hope you find this timely example useful for your year-end fundraising ‘clean-up!’
Clean-up? Yes. That’s exactly what I want you to do right now.
Get. Everything. In. Order.
Tie up loose ends so you assure nothing slips through the cracks before the calendar year closes.
Take a look at all your sources of support last year.
Who’s given this year already? Who hasn’t?