The major gift journey is a synergistic one. You see, it’s both your journey and your donor’s journey.
If you want to follow along the most direct pathway to sustainable philanthropy, you’ll want to consider the two-fold nature of the expeditious endeavor known as major gift fundraising. Or, as I prefer to call it, passionate philanthropy.
First understand it’s not just about the money. It’s every bit as much about the experience.
If you make the experience a joyful one for your prospect, they’ll become your donor. If you continue to make the experience joyful for your donor, they’ll continue as your donor.
Strive to become your donor’s favorite philanthropic journey guide, and they’ll come back to you time and again to find meaning, purpose and happiness.
Major gift fundraisers, essentially, are in the happiness delivery business.
I cover this (1) business, and the (2) donor journey toward joy, in great detail in my online course, Winning Major Gift Fundraising Strategies. Please sign up for it, or get on the waiting list if the course is currently full. Meanwhile, let’s take a look at the 6 steps you must take to build and sustain a winning major gifts program.