How to Kill Your Nonprofit Career: Gumball Theory
Are you treating your donors like gumballs?
You are if you consume them in five minutes, then never think about them again.
Alas, too often nonprofits treat their donors exactly like a gumball dispensed from a machine.
Chew it up. Spit it out. Done.
Transaction over.
Want your donors to sustain you? Then you can’t treat them this way!
Whatever size gift they make, they’re unlikely to make it again — let alone give more — unless
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