If you’re not retaining as many donors as you’d like, you’ve no one to blame but yourself. And I’m here to tell you why.
You’re not thanking donors properly.
I’m serious. How you handle donor acknowledgements is that important.
Sadly, most nonprofits do an absolutely rotten job of showing donors how much they are appreciated.
Part of the problem is due to focusing on acquisition at the expense of retention. Most executive and development directors don’t even know their retention rates without looking them up. According to Jay Love, founder of Bloomerang, less than 45% of fundraising offices know this answer!
So, you’re not alone. But you can do better.
DUDES! Your retention rates should be on the tips of your tongues! If you don’t know how you’re doing, how can you improve?Details