4 Types of ‘PERSONAL’ Your Nonprofit Must Adopt Today
Early in my career I received a piece of fundraising advice that has stuck with me to this day:
People are all people.
And what do you do with people if you want to build a relationship?
You get PERSONAL!
In fact, if I had to tell you how to win over donors with just one word, “personal” is the word I’d choose.
This word should become your mantra and underscore everything you do. Your annual appeal writing. Your special events. Your newsletters. Your blog posts. Your proposals. Your reports. Your social media.
If you take just this one word to heart — PERSONAL — you’ll be leaps and bounds ahead of the competition.
This is the one word that can set you apart.
That can help you build relationships like nothing else.
Though we talk a lot about empathy and donor-centricity, truly valuable tools in building donor relationships, these terms are subsumed by the umbrella of the ‘person’ to whom they apply.
Make sense?
Today I’d like to flesh out the multiple meanings of this word, and discuss how getting personal can help you achieve your nonprofit fundraising and marketing goals.
This is something that has always mattered. Today, in an era of social distancing and striving for greater diversity, equity and inclusion, how we get personal and how we define people are more important than ever.
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