A good fundraising strategic plan, like a menu, should be broken into component parts so it’s easy to wrap your brain around.
With a menu, it might be appetizers, meat entrees, seafood entrees, vegetarian entrees, sides and desserts.
With a fundraising plan, it tends to break down into strategies.
It might be annual giving, major gifts, legacy gifts, foundation grants, business sponsors, events and so forth.
Before you can get to determining your priority strategies, however, you need to do a mini fundraising audit.
When I begin working with a new nonprofit client, I always ask the same three questions.Details