“Begin at the beginning and go on till you come to the end; then stop.” So wrote Lewis Carroll in Alice in Wonderland.
It’s the same with major donor fundraising, except you don’t ever really stop. You just start up again. You do follow a prescribed path, however. And here’s what it looks like:
- Ground Floor
- Back Door
- Ask For
If you do this correctly, it becomes a transformational process for the donor. They want to stay connected and engaged and invested. Which is why you don’t stop. You follow up with “Some More.”