Before Sending a Fundraising Appeal Do This, Not That
Hold the presses! If you haven’t yet sent your year-end fundraising appeal, you’ve time to give your message a once over.
I’ve got just the checklist you need.
If you’ve already sent your appeal off to the printer, you’ve still time to rethink your copy before sending your December follow-up or preparing your year-end series of emails.
Either way, taking the time to look at your fundraising message with a critical eye can help you raise a lot more money.
You see, there are right and wrong ways to talk with prospective donors. You’ve likely read a lot on this topic (I know I’ve certainly written a lot on this topic – for starters see here), yet it bears repeating. Especially as we enter the most giving time of the year. If you fail to put your best foot forward during the last quarter of the calendar year, you’re going to end up shooting yourself in that foot!
Many charities will raise a huge percentage of their annual fundraising goal during the next three months. There’s plenty of data out there to support this. Just check the infographics below.
Let’s make sure you don’t blow your chances and get your full share of the philanthropy pie.