Daily Archives: October 18, 2021

7 Strategies to Revolutionize Your Nonprofit Culture to Stop Losing Donors

I hear a lot of complaining about donors.

They should do this:

• • Be more compliant.
  • Not make us work so hard to please them.
  • Treat us like we know what we’re doing.
  • Give just because it’s the ‘right’ thing to do.

They shouldn’t do that:

• • Give any way other than ‘unrestricted.
  • Demand specifics on how their money was spent.
  • Act like they know more than we do.
  • Require reports that take us hours to complete.

What about what YOU should and should not do to build sustainable, fulfilling relationships with your supporters?

I don’t hear enough of “What can we do to delight our donors today?”

I hear too much of “We already sent a thank you; that’s enough, and they shouldn’t expect more.”

Shouldn’t they?

Donors are people first, philanthropists second. And people need to know they’re important to you.

Let me tell you a true story.

A close friend of mine used to complain to me about her husband all the time. Why? Because he didn’t tell her he loved her enough. Understatement of the year.