How to Make Donors Happy to Say YES to Your Fundraising Appeal
Today I’m going to tell you how to create a fundraising appeal that’s all about your donor’s happiness.
Because if you can persuade your donor that saying “yes” will make them happy, then you both win.
Don’t you want to make your donor feel like a winner?
Don’t you want to be a winner?
Everybody wants to be a winner!
Sadly, most nonprofits write appeals that don’t create a win/win.
They write self-congratulatory letters that talk about how wonderful they are, and what wonderful outcomes they make possible.
They forget about the donor.
They don’t think about donor joy.
How can I be so certain this is the case?
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