I confess I know virtually zip about artificial intelligence.
But I’ve been learning. Fast.
Because it’s hard these days to travel anywhere in the world, including the social benefit sector, without hearing enticing things about it.
- How it can do all sorts of things faster and better than humans.
- How it can create cost savings.
- How it enables greater personalization.
- How it leverages effective use of data for marketing and fundraising purposes.
- How it tracks engagement and predicts future behaviors.
- How it creates efficiencies for program purposes.
At first blush this sounds good. But… the devil is in the details, right?
Which is why people are equally thrilled or unnerved at the prospect.
I wondered if using it could create unintended consequences. New tools used as blunt instruments could cause unintentional harm. So, I thought I’d do a little research to know whether I should advise fundraisers to jump on the AI bandwagon.Details