Three-San-Francisco-Hearts-Gilded-Individual-Delight-Corona-Circus. S.F. General Foundation benefit.

Don’t Leave a Voicemail if…

Three-San-Francisco-Hearts-Gilded-Individual-Delight-Corona-Circus. S.F. General Foundation benefit.I generally counsel nonprofits to call and thank their donors.

It’s personal, unexpected and just plain nice.  We could all use a little more “nice” in our lives.

But there’s a right and wrong way to express gratitude

One is authentic and meaningful.

The other is robotic and meaningless. Maybe even off-putting.

A Thank You Phone Call/Message Gone Awry

Here’s a transcription of a voicemail left for me last week from a well-known national charity with local branches:

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