I generally counsel nonprofits to call and thank their donors.
It’s personal, unexpected and just plain nice. We could all use a little more “nice” in our lives.
But there’s a right and wrong way to express gratitude
One is authentic and meaningful.
The other is robotic and meaningless. Maybe even off-putting.
A Thank You Phone Call/Message Gone Awry
Here’s a transcription of a voicemail left for me last week from a well-known national charity with local branches:Details