The Psychology of Yes: What Every Fundraiser Needs to Master
In 1984 Robert Cialdini wrote a groundbreaking bo, Influence: The Psychology of Persuasion, outlining principles of influence that affect human behaviors. Today these principles have been well documented. Trail-blazing research added by behavioral scientists like Daniel Kahneman and Amos Tversky supports and expands on Cialdini’s principles. No matter how much technology advances, the triggers behind human behavior and…
Details