Surprising Psychology Behind Why Fundraising Thermometers Still Work + Helpful AI Boost
You’ve probably seen them. The “old school” fundraising thermometer. One of those things that makes you go… Hmmn… Do those really work? I’m bringing this up because… In his wonderful newsletter, Tom Ahern recently suggested reviving these. They’re also a technique favored by John Lepp, author of Creative Deviations. “Love them!” he says. These fellows are true…
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