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Daily Archives: December 25, 2025

Thank you note

The Thank You Mistakes That Quietly Cost You Donors

Fundraisers talk a lot about asking.  Now, as year-end gifts arrive, let’s turn to the equally important task of thanking. In fact, this may be even important than the ask. If you ask well you get one gift. If you thank well, you may receive a lifetime of gifts. Alas, this is where too…

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December 25, 2025Leave a commentDonor RetentionBy Claire Axelrad
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