Major Gifts Fundraising: Pie in the Sky, Pie in your Face or Your Piece of Pie
Which major donor prospects are your best ‘piece of pie?’
Do you think Bill Gates, Warren Buffet or MacKenzie Scott are likely prospects for major giving to your nonprofit?
Sadly, all too often I hear board members suggesting names like these (perhaps it may simply be the richest known philanthropist in the community) – despite the fact that the prospect has (1) no known interest in the cause, and (2) nobody at the organization knows or has any link to this person.
Really, this practice must stop!
There’s a much better way.
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