10 Secrets to Major Gift Fundraising Success: The Second 5
Ready to get your share of the major gift goodies?
Every organization should have a major gifts program. That’s where much of the philanthropic money is.
It’s a rare organization that has a mailing list large enough to raise a million dollars from a million different $1 donors. But most organizations do have major donor prospects hiding in plain sight.
Your job is to find them, then move them along a cultivation path that prepares both them — and you — to make an ask that results in a values-based exchange.
In Part 1, we covered the first five secrets to major gift fundraising success: choosing your major gift amount, finding the right prospects, creating the right case for support, building a gift chart, and knowing when to ask.
Today, we’ll cover the final five — the secrets to working the plan you’ve developed.
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In 1984 
