Cash is Usually The Most Expensive Way to Give
So, this year, do a kindness for your donors.
You don’t have to be a tax advisor, nor should they expect you to be.
But, as a philanthropy facilitator, it is your job to be your donor’s guide when it comes to sharing the best ways they can fulfill their desire to help you survive and thrive.
And I don’t just mean telling them whether to give a restricted or unrestricted gift. Or whether to take advantage of your matching gift challenge. Or whether to find out if they’re eligible for an employer matching gift. Though, of course, it’s fine to talk about all these things.
But, the most donor-centered thing you can tell them is that cash gifts usually cost them more than gifts from other assets. So, it is advantageous – for them – to consider giving from other pots of accumulated assets.
You see, you want them to know you have their backs – just as much as they have yours. Because, if you help them save a little money, they’ll be grateful. And this will make them happy. And they’ll connect that happiness to you and your nonprofit.
All good things!
Plus, most nonprofits simply don’t share this type of information. It still confounds me that they don’t. They should. So, when you share, you’ll stand out – in a really good way.
It’s one of the ways you can show donors you care about them for more than their money.
They’re helping you, so why not do whatever you can to help them.
Makes sense, right?