If you are a U.S. Citizen, it is VOTE! BE THE CHANGE you want to see. “Democracy is the only system that persists in asking the powers that be whether they are the powers that ought to be.” – Sydney J. Harris For thoughts and info on how much YOUR vote matters, see: Five…
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Steven Shattuck of Bloomerang wrote something for Nonprofit Hub called the Ultimate Nonprofit Social Media Scheduling Guide. And I kind of just , , it. Essentially, it suggests just one thing as your absolute key to a successful nonprofit social media strategy. It’s deceptively simple. I say deceptively, because at first blush it los…
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We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do:
I’m a HUGE proponent of blogging for nonprofits.
Blogs are media. They’re also social. They aren’t rocket science.
You can build a great blog. But why would you want to? Aha! That’s the question too many nonprofits fail to ask. So, today we’re going to ask and answer this important 21st century question.
If you’re not currently rocking a blog — and making it central to your content marketing strategy — I hope you’ll reconsider.
Which is why I recently hosted Jay Wilkinson of Firespring for a wonderful webinar on the power of blogging and thought leadership for nonprofits. Among his key take-aways were these:
It’s how you get the word out about what you are experienced in. This is important so people think of you in this regard. Depending on your mission, when the topic of local theater comes up… or cancer research… or feeding the homeless… or equine therapy… or fighting human trafficking… you want folks to immediately think of you. For this to happen, you must truly commit to becoming a thought leader in your particular area.
A blog is akin to a super-charged, dynamic website that will bring you many more visitors – and a lot more engagement — than your website does now. Did you know 70% of visitors to the average website never visit again? Done well, a blog drives traffic to you naturally… brings folks back for more… and even gets folks to share stuff you post on your blog with their own networks. It’s a hugely powerful tool for finding and engaging with people – your donors and potential supporters – and I’m not the only one who thinks so. The primary reasons to blog are:
To these reasons I would add: To generate more philanthropic support. That’s the bottom line. It’s why you’re building awareness and driving traffic to your website, right? So… let’s dive into how to make your blog the best tool in your integrated marketing and fundraising toolbox!
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I’m a big believer in nonprofits borrowing from for-profit marketing research (they have more money to spend!). So I was excited to take a peek into the recently released 2017 Social Media Marketing Industry Report commissioned by Social Media Examiner.
If you think for-profit marketing insights don’t apply to you, think again. You compete in the same space for audience attention!
Stop being satisfied with lagging behind your for-profit brethren. Get a head start on your social sector competition by reading the full 49-page report.
Don’t have time now? I’ve got you covered with this quick look at what’s happening in the world around you.
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The majority of nonprofits are not paying enough attention to social media. This may have been understandable five years ago. Today, it’s just plain dumb. If You’re Absent No one Can See You Nonprofits constantly talk about their need to “build awareness.” In our digital world, it should be patently obvious that if you want…
DetailsTo survive and thrive in the current zeitgeist, all nonprofits must master at least five skills, of which one is online social fundraising. There are numerous reasons why this is so; today I want to focus on using social media strategies to build dynamic donor relationships.
The chief reason this is so critical is that nonprofits are hemorrhaging –losing, on average, over half of their donors every year.
Whatever nonprofits are doing currently, it’s not working especially well. So adding an additional relatively inexpensive donor retention strategy into your existing donor development plan makes sense. I encourage you to read my complete in-depth article on the subject on the Maximize Social Business blog. But if you’re pressed for time, here are some quick highlights.
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Want to learn how to do digital fundraising? I’ve added my own thoughts to an assessment of GOP presidential candidates’ digital strategies by Marketing Profs to give you some great takeaways as to what is currently resonating online.
The candidates know how important a killer digital strategy is when it comes to finding and connecting with potential supporters, and the importance of digital was confirmed by a recent study from Pew Research. So they’re all doing it, some more successfully than others. Nonprofits can learn by studying what works; what doesn’t.
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A routine is a sequence of actions regularly followed; a fixed program. Too often, I find that nonprofits engage in social media along of a catch-as-catch-can program. Nothing fixed about it. To maximize social media productivity your practices must become habitual. And, of course, your habits must be good ones if you’re to be…
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We live in an information overload society. So much competes for folks’ attention that they don’t even open your content, let alone share it.
If your content isn’t getting shared, here’s what you do: