This is your 4th of July Clairity Click-it (Independence Day for all my U.S.-based friends) – an array of hand picked articles to help you set off some fireworks for your organization and your donors. Seriously… are you putting on a captivating show for folks, or does your marketing send folks off to slumber land? Here are some tips to help you wake folks up.
Be a Show Off!
Click-it: More Than A Thousand Words: The Power of Visual Storytelling. Want to capture your readers’ attention? Show them the rocket’s red glare (or the egg’s runny yoke). Check out this post from Michael Brenner on B2B Marketing Insider about the increasingly important role images play an in today’s content marketing approach.
Click-It: Content Marketing Budgets Are Increasing, But Do We Know How to Spend Them? You can’t show off if you’ve got nothing to show. Fireworks may be illegal in most states, but remarkable content is not. So get yourself some! This article by Corey Eridon on Hubspot poses questions about how to demonstrate ROI and where to best deploy your resources. More marketing or more content? He notes that “35% of fortune 500 CMOs cite [content] as their biggest challenge in 2014. So if you’re really struggling on where to spend that investment, hey, see if your boss falls in with that 35% camp. If they’re giving you more budget, and they want more content, then by gravy give it to them.
Click-It: The Ultimate List of Free or Low Cost Image Collections. Beth Kanter has created a Listly with all sorts of options for showing off!
Click-it: 5 Ways Instagram Beats All Other Social Media Sites by Jen Herman of Steem Feed discusses how Instagram produces more engagement and better traffic than other social media sites. What’s the point of sharing your compelling visuals on sites where they just sputter and fizzle out? In pyrotechnical language, those are the “duds.” All social media platforms are not created equal – so it may be time for you to check out Instagram to see how it may “dud-proof” your launches. This article makes a compelling case.
Click-it: 6 Things You Can Do Today To Improve Your Pins on Pinterest. Great tips from Julia C. Campbell on Maximize Social Business. You’re going to want to check this one out for the melted marshmallow paint alone! Included are tips on using hashtags and making “rich pins.” While you’re at it, see Julia’s post on 12 Free and Low-Cost Tools to Create Pinterest Graphics.
Show off by building an amazing online presence for your nonprofit. What better way to declare your independence than by diversifying revenue sources through an array of online channels? It’s all here for you in the new e-course, Social Media for Non-Profits: How to Raise More Money and Get More Attention for Your Non-Profit through Social Media, by my friend Joe Garecht. It’s painless, unbelievably affordable and super useful. Guaranteed satisfaction or your money back.