Hope you enjoy these links, free resources and training opportunities. Again, I’ve organized according to two of the top 5 areas I’m hoping you’re working on improving this year. This week it’s:
- Online Social Fundraising
- Culture of Philanthropy
There are also some “food for thought” articles in other areas, plus links to free resources and upcoming training opportunities. There’s bound to be something here you’ll find useful!
Click-it: How to Use Twitter Analytics to Improve Your Engagement. There’s no higher compliment I can give an article than to say I’m going to use these tips from Social Media Examiner myself. Check them out!
Click-it: Five social media charity campaigns you need to know about. They say imitation is the sincerest form of flattery, and sometimes it’s easier to get started if you’ve got an example to emulate. Here are some good ones, courtesy of Zoe Amar with the Voluntary Sector Network and their sponsor, Institute of Fundraising.
Click-it: Steps for creating a charity social media strategy. This is a “Nonprofit Social Media 101” for those of you still trying to master a real strategy that’s tied to bottom-line objectives. Go through it step-by-step and you’ll wind up with a plan! Thanks to the folks at Technology Trust in the U.K. for sharing their wisdom.
Culture of Philanthropy
Click-it: 9 Signs of a Philanthropic Culture. Listen to Andrea McManus speaking in this Moving Mondays video about how to identify whether or not your organization has a culture that channels philanthropy, not fundraising. It’s a great follow-up to my two-part article last week on “The Meaning of Philanthropy, Not Fundraising.” [Get Part 1 and Part 2 here if you missed it].
Click-it: Beyond Fundraising: What Does it Mean to Build a Culture of Philanthropy? Be sure to read this recently released report from the Evelyn & Walter Haas, Jr. Fund. No time now? It’s worth saving for later.
More Food for Thought
Click-it: Science says words are things — what that means for fundraising, Read this guest post by George Crankovic on Future Fundraising Now to understand why using specific words in fundraising copy makes a big difference.
Click-it: Philanthropy, Not Fundraising: Interview. I was honored to have the opportunity to speak with Andrea Iorgovan about my philosophy of moving from an attitude of taking and hitting people up (aka “fundraising”) to a mindset of giving and lifting people up (aka “philanthropy”). Please check it out if you missed it, and do subscribe to the Fundlio Blog. It’s a good one!
FREE RESOURCES + TRAINING OPPORTUNITIES
Click-it: 2016 M+R Benchmarks Study [Free Download]. This really belongs in both the marketing and fundraising categories, but I put it here because more marketing folks I know are data nerds. Sorry, but it’s true. Now’s the time to change that fundraisers! In the digitally revolutionized world, you really can no longer fundraise effectively if you’re ignoring your data. So check out the highlights of what’s going on in the world in general – and then compare them with what’s going on in your world.
JOIN THE GRATITUDE MOVEMENT!
TODAY IS THE LAST DAY to register for one of my most popular E-Courses, The Power of Thank You- the basics and more. IMHO if you’re not keeping more donors, you’re not thanking them properly. Research shows us it’s that simple! Learn to rock your gratitude with this 4-week online course. REGISTER HERE. For just $87, you can add up to 4 team members free, and it’s all delivered to your in-box – guides, webinars, podcasts and bonuses galore – so you can watch/read on your own schedule. You can’t afford not to do this – unless you’ve got all the donors you need.