My motto is: “If I know it, I want you to know it!”
Here’s my newest collection of articles, webinars, templates. reports and guides – all free – that I’ve recently encountered in my readings across the web. They’re my gift to you, and I hope you enjoy them as much as I enjoy finding them for you.
I also author offer plenty of original content all year round. Why? Because I’ve got a LOT to share with you based on my 35 years’ experience – 30 of them in the trenches – plus all the new things I learn every day in my practice.
If you find value in Clairification, please sign up now for all the benefits ‘Clairification School’ has to offer.
Your support makes it possible and, truly, means a lot.
P.S. I’m also available for one-on-one coaching, and offer up to four deeply discounted hours to members of the Clairification community. Please email me at firstname.lastname@example.org if you have any questions.
Clairity Click-it, Your Nonprofit Ticket to…
Click-it: Fundraising Metrics for Beginners. This is basic stuff every fundraiser should know, so be sure to check out this article by Zach Shefska on the CauseVox blog.
Annual Individual Giving
Click-it: An Annual Appeal Fundraising Timeline You Can Use. See my article on the Bloomerang blog. Lots of steps go into getting your appeal launched, and the time to start is now!
Click-it: Technology and Monthly Giving: An Interview with Erica Waasdorp. Here are some super useful tips from a monthly giving expert! Check it out on the Network for Good Nonprofit Marketing Blog.
Click-it: This Is How It Feels When You Don’t Acknowledge a Donor. Zach Shefska of The Fundraising Report card tells a true, personal story of how one organization’s failure to send a prompt, personal thank you made him feel. A must read.
Click-it: 3 Lessons on Turning Around a Bad Experience at Your Nonprofit. Abigail Harmon offers some simple, useful donor stewardship advice on the Mersky, Jaffe & Associates blog. Each “lesson” is worth learning – and something any nonprofit can do.
Online Social Marketing and Fundraising
Click-it: Use Social Selling to Drive Increased Nonprofit Fundraising. Check out my latest in a series of articles about nonprofit social media and content marketing on the Maximize Social Business blog. In this one I take best practices from the for-profit world and apply them to social businesses.
Click-it: How to Manage Social Media During Summer Vacation. Human beings aren’t machines; they need rest! Go take that vacation, knowing you’ve planned ahead with these smart strategies offered up by John Haydon on the Socialbrite blog.
Click-it: How the ACLU Handles Haters in Social Media [Podcast] Diana Scholl, Social Media Manager of the ACLU reveals on the Convince and Convert blog how social media can be an incredibly effective vehicle for cultivating new members and retaining donors.
Click-it: Nonprofit Social Media Benchmark Survey [Infographic]. See how you measure up – from the good folks at Bloomerang!
Click-it: Ultimate Guide to Nonprofit Instagram. Whether you’re already doing it, or just thinking about it, pick up some great tips from Kristen Hay on the Bloomerang blog.
Strategy and Management
Click-it: 10 Rules for a Brilliant Brainstorm. There’s a right and wrong way to do everything. Learn best practices for this too often misused strategy from the folks at M+R.
Click-it: 6 big mistakes small organizations make with fundraising. This is a wonderful article from Mary Cahalane at Hands-on Fundraising. Make sure you aren’t making these mistakes – whatever your size!
Click-it: Change your words, change your world. This 90 second video so beautifully demonstrates the power of words. Think about it next time you write a fundraising appeal or update your website. Thanks to branding expert Sunil Bali for sharing this and Andrea Gardner of Purple Content for putting it on YouTube. The power of words. Indeed.
FREE LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Note: I know some of these webinars are offered on the same dates. Not to worry. For many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Click-it: 30 Ways to Make Your Donors Feel Like Superheroes [Register for free webinar, 8-24] Want to keep donors longer? Learn how with these tips from Lori Jacobwith as part of the Network for Good webinar series.
Click-it: Leading 21st Century Nonprofit Fundraising and Marketing Teams [Register for free webinar, 8-15-17 – exclusively for Clairification community!] Assuring fundraising and marketing are strategically aligned, not siloed, has become an essential role of nonprofit leadership in the 21st century. Marketing and fundraising have changed more in the past 10 years than the preceding 60. I’ll talk about why, and what this means for both fundraising and marketing staff and infrastructure. Make sure to register!
NOTE: I’m presenting at the upcoming online Nonprofit Leadership Summit in September. This free webinar is a prelude to what I’ll cover there, exploring why it’s so important to integrate your key fundraising, content marketing and online communications strategies in a post-digital age.
Click-it: Shift Your Mindset, Leverage Your Time and Elevate your Results [Register for free webinar, August 17, 2017]. Also looking forward to the Nonprofit Leadership Summit, Amy Smalarz and Cindi Phallen offer this free taste of what’s in store, plus some practical take-aways for right now.
Click-it: How to Craft a Winning Case for Support [Register for free webinar, 8-23-17]. This is the heart of successful fundraising, as it describes why folks should give to you. Grab some tips from Robin Cabral of Development Consulting Solutions.
Click-it: 25 Nonprofit Marketing Tips from John Haydon [Article plus 3 free on-demand webinars]. There’s so much good advice here. I. Can’t. Even. From John Haydon on the Donor Drive blog.
Online Social Fundraising and Marketing
Click-it: 10 Emerging Trends in Online Communications and Fundraising [Register for free webinar, 8-15]. Want to learn what’s new and next in online communications and fundraising so your nonprofit can prepare for the future and embrace being an early adopter? Then sign up for this webinar from Network for Good.
FREE DOWNLOADABLE RESOURCES
Click-it: Ultimate How-To-Guide for Conducting Nonprofit Donor Surveys [Download free report]. Get the “why” and the “how” of donor surveys in this free guide from Market Smart.
Online Fundraising and Marketing
Click-it: 31 Ways to Boost Your Nonprofit’s Online Fundraising [Download free guide]. The folks at Wired Impact have created this nifty resource with tips to create a strong donation process, write copy that converts visitors to donors and more.
Click-it: Comprehensive Guide To Social Media For Crowdfunding [Download free guide]. The experts at Cause Vox answer questions like: What types of content work for each platform? How to build relationships with your online community? How to measure social media data? And more!
NOT FREE, BUT WELL WORTH A LOOK
Click-it: Nonprofit Leadership Summit [Grab Early Bird Discount Before 8-31-17] hosted by Mazarine Treyz of Wildwoman Fundraising. Hear from the experts — over three days in September — on navigating change, elevating board fundraising, inspiring your staff, eliminating siloes, integrating marketing and fundraising, and lots more, without even leaving your office or home! It’s at least a $2,000 value, but you’ll pay much, much less.
Check it out! I know you’ll enjoy it — and learn a lot.
Did You Miss My Recent Articles?
Enroll in ‘Clairification School’ to get access to every single article I’ve ever written!
How to Persuade New Donors to Join Your Nonprofit Mission
How to Improve Your Nonprofit Newsletter
What to Put on Your Nonprofit Fundraising Plan Menu
Master Chef vs. Line Cook: How Do You Prepare Your Nonprofit Fundraising Plan?
Hope to see you in Clairification School!