Here’s my newest collection of articles, webinars, templates, reports and guides – all free – that I’ve recently encountered in my readings across the web. They’re my gift to you, and I hope you enjoy them as much as I enjoy finding them for you.
My motto is: “If I know it, I want you to know it!”
I also author offer plenty of original content all year round. Why? Because I’ve got a LOT to share with you based on my 35 years’ experience – 30 of them in the trenches – plus all the new things I learn every day in my practice.
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P.S. If you enroll before the end of September, you’ll get a special bonus! It’s a surprise, but I promise it’s a good one. Please email me at email@example.com if you have any questions, or if you really need to know what the bonus is before you sign up.
Clairity Click-it, Your Nonprofit Ticket to…
Annual Individual Giving
Click-it: 5 secrets old-pro fundraisers rely on to craft their best work. This is a quick read – well worth your time – from Jeff Brooks at Future Fundraising Now. I use each and every one of these secrets!
Click-it: Just How Important Is a Donor’s Second Gift? In this meaty article, Jay Love of Bloomerang lays out the science behind why you should prioritize donor retention. Get thee a second gift strategy – pronto!
Click-it: 5 Thank You Page Best Practices for Any Nonprofit. I talk a lot about the importance of your donor acknowledgement strategy to appropriately reward your donors and set yourself up for their next gift. Don’t overlook your Thank You Landing Pages! Learn what to do from online fundraising guru John Haydon.
Click-it: Don’t Expect a Gift from Your Board Member. This article by major gifts expert Jeff Schreifels on the Nonprofit Pro blog is a great reminder that board members should be treated just as you’d treat any other major donor prospect. Don’t short-change their experience!
Click-it: The secret reason your blog comments are down. This article from Mark Schaefer of Grow provides food for thought for your content marketing program. If you’re not engaging folks on platforms that lend themselves well to mobile engagement, you need to begin to consider this.
Click-it: 21st Century Nonprofit Content Marketing & Social Media.” This is my latest post for the Maximize Social Business blog. A simple but powerful 7-step cure to take charge of your integrated 21st century online fundraising, content marketing and social media.
Click-it: 30 Power Words That Convert on Social Media. This is from the folks at Classy. It’s a fun and informative read.
Click-it: 5 Copywriting Tips That Will Explode Your Sales. Wonderful writing tips from Matt Press at Duct Tape Marketing. Simple and wise.
FREE LEARNING OPPORTUNITIES
The more you learn, the more you grow.
Note: Don’t worry if you find webinars you’d like to attend that overlap. For many of these webinars you can obtain a copy of the recording if you’re unable to join live – as long as you register!
Annual Individual Giving
Click-it: #GivingTuesday: How To Plan A Successful Campaign that Stands Above the Noise [Register for free webinar, 9-21-17]. This session from the folks at CauseVox will include best practices & tips from successful campaigns.
Click-it: Writing that Raises Money [Free on-demand webinar]. Vanessa Chase Lockshin and Bloomerang partnered to record this webinar that should come in very handy as you put the final touches on your year-end appeal. Listen in if you want to write copy that resonates with your target audience(s).
Click-it: Move a First-Time Donor to a Major Donor [Free on-demand webinar]. Rachel Muir and Bloomerang partnered to record this webinar to help you upgrade donors and build a manageable major gift portfolio using simple cultivation plans.
Management and Strategy
Click-it: Hello!?! Am I The Only One? – Recruiting Diverse Development Professionals To Your Fundraising Team [Free webinar, 9-20-17]. Join Hubspot and Kishshana Palmer if you’re looking to recruit diverse talent to your team.
Click-it: How The Best Nonprofits Resolve Internal Conflict Quickly and Get on with their Mission [Free webinar 9-26-17] Wild Apricot hosts this session in which Margaret Sumption shares the unique approach she has used with nonprofits all across the country to help them turn conflict into growth.
Online Social Fundraising and Marketing
Click-it: Social Media 101 for #GivingTuesday [Free webinar, 9-20-17]. Jay Wilkinson of Firespring will cover the basics of using social media for your organization and give you handy tips for the “big 3”: Facebook, Twitter and LinkedIn.
Click-it: Data for Good: Fundraising and Technology Insights for your Year-End Campaigns [Free webinar, 9-20-17]. Learn nonprofit benchmarks for success in web and email communications, online fundraising, social media and more in this free session by Heather Mansfield, Founder of The Nonprofit Tech for Good blog, sponsored by Network for Good.
FREE DOWNLOADABLE RESOURCES
Annual Individual Giving
Click-it: A Nonprofit’s Guide to Corporate Gift Matching [Free download]. Matching gifts are an often-overlooked source of easy contribution income. Get started with this guide from Frontstream.
Click-it: How to Kick Butt & Take Names on #GivingTuesday [Download free e-book]. Firespring is offering this free e-book to help you learn how crowdfunding can help you run a rock solid #GivingTuesday campaign
Strategy and Management
Click-it: The Intelligent Fundraising Health Check [Download free e-guide]. The folks at Pursuant have put together this excellent comprehensive resource to help you evaluate the true state of your fundraising program and take the next steps toward creating a healthier, more profitable future.
NOT FREE, BUT… One Last Chance to Sign On
Get yourself inspired for the year-end push!
Click-it: Nonprofit Leadership Summit [Register Before 9-18-17] Hear from the experts — over three days in September — on an unbelievable range of useful topics, without even leaving your office or home! It’s at least a $2,000 value, but you’ll pay much, much less because it’s got sponsors. So there are discounts! Big ones. This is a huge bargain. Just like a three-day conference, but it costs much less and you don’t have to travel. And guess what else? I’m presenting, so I get to offer you a coupon for a whopping $300 off the already discounted price! Make sure to use it: clairity clickit.
Did You Miss My Recent Articles?
Enroll in ‘Clairification School’ to get access to every single article I’ve ever written!
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Hope to see you in Clairification School! Remember, if you enroll before September 30th, you get a special bonus.