The ‘Clairity Click-it’ is a curated bimonthly newsletter – my gift to you – and I hope you enjoy the resources below as much as I enjoy finding them for you. There are plenty of useful articles, plus free webinars and downloadable guides. I try to offer something for just about everyone, grouping them according to strategic categories so you can find what most interests you.
By the way, like the in-depth articles I write for Clairification every week, each resource I select falls into a key fundraising, marketing or nonprofit management area I believe all nonprofits should be focused on to succeed in 2017 – and beyond.
Clairification articles are now available by subscription.
To your fundraising success,
Clairity Click-it, Your Nonprofit Ticket to…
Click-it: How to Create a Content Calendar for Your Blog and Social That Generates More Leads. I’m a huge fan of blogs for nonprofits. Here’s an article on the Maximize Social Business blog about how to create a content calendar to help you really rock a blog that will bring more supporters your way. It’s not written for nonprofits per se, but it’s solid advice
Culture and Values
Click-it: One Simple Tip To Shift Your Nonprofit’s Workplace Culture from Outrage to Well Being. Beth Kanter, who has a new book out with Aliza Kanter on the subject of how to have a Happy Healthy Nonprofit, opines on the value of a simple communal meal. This is something you can easily do!
Donor Retention & Gratitude
Click-it: 3 Ways to Communicate Social Return on Investment to Donors. To succeed with donor retention, you absolutely must show donors what they accomplished by giving to you. Only when they feel good about what they did will they be persuaded (by themselves!) to give again. Check out what Amy Eisenstein has to say on the subject. It’s succinct and to the point.
Click-it: How to calculate your retention rates. This is a useful primer from Smart Annual Giving if you need some help calculating your annual donor retention rate. If you don’t know how you’re doing, how can you plan to improve?
Major Gifts and Legacy Giving
Click-it: How to Work a Room Full of Donors. You’ll find six great tips from Jeff Schreifels of the Veritus Group. I really like the last one.
Click-it: A Cautionary Tale: Not Enough Time to Raise Money. Andrea Kihlstedt of Capital Campaign Masters gives you 7 steps to make time to raise money. It’s simple, and it works. Trust me, I’ve done it.
Management and Strategy
Click-it: Should charities invest in fundraising rather than in stocks, shares and bonds? This thought-provoking article by the esteemed Ken Burnett on the 101 Fundraising blog is a must-read for executive directors and board leaders, making the case that fundraising (donor relationship development) done well can be an impressively cost-effective activity.
Click-it: 4 Fundraising Metrics You Should Care More About. You’ve heard that “what gets measured gets done,” right? That’s why choosing what you’ll measure is so important. Because it impacts what you’ll accomplish. Check out this advice from Brady Josephson of Shift Charity.
Online Social Fundraising
Click-it: The Nonprofit Mini-Guide to Online Social Fundraising. See my recent guest post on Maximize Social Business. It’s all about the why, and how, of integrating social media into your fundraising.
Click-it: Tackle Your Fear of Social Media: 3 Tips for Nonprofits. Great advice from online fundraising and social media guru Julia C. Campbell on John Haydon’s blog
Sustainable Business Leadership
Click-it: Self-Awareness: The Foundation of Emotional Intelligence. Daniel Goleman, a leader in the field of emotional and social intelligence, discusses how emotions affect your leadership style and get in the way of performance – yours and others. Research shows a high Emotional Self-Awareness score is the strongest predictor of overall success; it’s a competency that can also be learned.
FREE LEARNING OPPORTUNITIES
Note: A number of the free webinar offerings are on the same dates, but not always the same times. So check them all out. Some of them will send you a copy of the recording if you’re unable to join live – as long as you register!
Donor Retention and Gratitude
Click-it: Flash Class: 12 Thank-you Mistakes to Avoid [Register for Free Webinar + Q&A 2-23-17]. Register for this webinar sponsored by the good folks at Donor Search (offered by yours truly). You’ll learn about how, when and why to thank your donors, so you can build relationships that pave the way for future gifts.
Click-it: How to Think About Major Gifts so you’ll get more [Register for Free Webinar, 2-22-17]. Greg Warner of Market Smart hosts Jeff Shreifels of the Veritus Group to help you think strategically about how to generate more major gifts. Both Greg and Jeff are experts in this area, so take advantage of this opportunity.
Click-it: 5 Keys to Storytelling Success [Register for free webinar, 2-22-17]. Join Vanessa Chase Lockshin of The Storytelling Non-Profit and learn how to tell stories that raise money and awareness. Includes ways to find your best stories plus tested storytelling methods.
Click-it: Storytelling: Science and Strategy [Register for Free webinar, 2-23-17]. Brady Josephson of Shift Charity is offering this session to help you “sell” your cause using stories. It’s suitable for fundraisers and marketers alike.
Strategy and Management
Click-it: Putting the FUN back into fundability [Register for Free Webinar, 2-23]. Shelley Milne of Nonprofit IQ will discuss how to balance your professional and personal life and find strategies to bring joy back into your work.
FREE DOWNLOADABLE RESOURCES
Click-it: Annual Fundraising Ebook [Free Download]. Comprehensive resource from the folks at NEON CRM.
Click-it: Ready, set, go! Social Media guides [Free downloads]. Researched and written by Ross McCulloch and Rosie McIntosh of Third Sector Lab and Be Good Be Social for Scottish Charity Regulator, these three starter guides are aimed at staff, volunteers and trustees of charities taking their first steps with social media. At the end of each guide are resources and examples.
Featured Clairification Resource
You truly cannot thank folks enough if you want to retain more donors in 2017. Ready to exceed the average 2016 retention rates of just 23% of new donors and 60% of ongoing donors – 46% retention overall? Then get my Donor Retention and Gratitude Playbook. I promise you’ll find dozens of actionable tips to help you retain and upgrade more donors. The Playbook comes with a 30-day, no-questions-asked, money-back guarantee.
[BTW: if you join Clairification as a subscriber you get generous discounts on all products. In this case, you get 54% off. You’ll make back $90 of your $100 subscription fee (right away!), and you’ll also have access to every single one of my 600+ articles. And more. Subscriber benefits are yours for a full year.] One click puts you on the pathway to passionate philanthropy for the full year. SUBSCRIBE HERE FIRST; then buy your Playbook to grab the discount.