I am grateful

How to Cultivate Awe, Gratitude and Altruism to Boost Nonprofit Fundraising

I’m a huge fan of the Greater Good Science Center at U.C. Berkeley, and often apply their research to nonprofit fundraising and marketing.  A recent article really struck me: How to Find Your Purpose in Life.

Over my 30 years of practice as an in-house development professional, the fundamental thing I learned is this:

You serve your donors every bit as much as they serve your organization’s mission.

Please allow that to sink in.

You have a mission. A purpose. Donors can help you get there.

Your donors are looking for purpose. You can help them find it.

It’s a symbiotic relationship.  And you have a role in fostering that relationship.  What is that role?

Your job is to facilitate your donor’s philanthropic journey. Their journey to discover their purpose.

So what’s this really all about?

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angry man

What’s Ruining Your Nonprofit Marketing and Fundraising?

There’s something killing your nonprofit’s marketing and fundraising.

Corrupting. Sullying. Debasing. Adulterating.

Yup, yup, yup, yup.

A silent killer. Insidious.

Know what it is?

I’ve crafted a two-part series of articles to tell you not just what it is, but also how to stop it from happening.

Before I tell you, think about this for a moment.

What’s holding you back?

Why aren’t you able to be more effective when it comes to raising both awareness and money?

I know you try. A lot.

But the progress just seems so incremental. Or, even worse, non-existent.

What’s the deal?

I’m going to give you both an answer, and a solution.  But first…

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2 CommentsStrategy & Management
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Risk vs. Reward: Rethink Nonprofit Marketing & Fundraising Best Practices

As you plan for the year ahead, it’s smart to think about risk vs. reward.

Sometimes you feel like a risk; sometimes you don’t.

If everything is going along swimmingly, and you want to take things to the next level, then taking a calculated risk may be just the thing.

If you’re not yet maximizing return using tried-and-true best practices, then going the risky route may make less sense.

If you’re wondering when to take risks with your nonprofit’s marketing and fundraising, here’s my answer: When you’re ready.

Begin by determining which current strategies are your most rewarding. Do you have good basics in place?

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Is Your Nonprofit Floating or Sailing?

A sailboat without a sail might float.

For a long time, in fact.

But without a sail, it can’t go anywhere, can’t fulfill its function.

Floating is insufficient.

– Seth Godin

For you to ask and answer

  1. Is your nonprofit floating, or sailing?
  2. Are your development efforts floating, or sailing?
  3. Are your marketing communications efforts floating, or sailing?

These are serious questions that deserve your serious consideration.

So… take a moment right now to answer these three questions for yourself.

Go ahead.

Put an “F” or an “S” next to each one of these.

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