Just happened upon a term I’d not heard. BRANDJACKING. http://brandjacknews.com/ It’s when an organization loses control of the social media conversation around its brand to someone else. There’s been a lot of conversation about branding and how social media has impacted the particular sense we and others have of our unique identity. Please note: I…
Details“Must have effective writing and oral communication skills.” When we include this in our job descriptions, what is our underlying thinking? Do we want someone who writes good fundraising letters? Do we want a persuasive, effective public speaker? Do we want someone who is able to compellingly ask people for philanthropic investment? I hear you…
DetailsI just came across this blog post. Technology Can’t Help YouWhile I agree that technology will not improve the writing skills of someone who is a poor writer, nor will it ignite the passions of someone who just isn’t that into you, I do take issue with the title. Technology CAN help us, and it…
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Full confession: I’m not a fan. To me, it falls into the category of TMI (Too Much Information). Not to mention all the privacy issues (for us non-nerdy types, it’s difficult to stay on top of this stuff — especially when FB seems to change their settings every couple of weeks!). However, I just…
DetailsCan there be any innovation where we fail to accept the fact that the status quo is no longer acceptable? Just read an interesting article about when to leave status quo behind and do a paradigm shift. It got me thinking about how challenging it is to find the right balance. We’ve all heard that “when it…
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Today I just want to let you all know that if you’re not following Katya Andresen, you should. Today’s post is about creating happier supporters. There are some great tips, and this advice could not possibly come at a better time. People are tired of doom and gloom. Give them some happiness. Tell them what they…
DetailsIf it smells like a fish… Today I’ve been thinking about how government and nonprofits work together. I attended a house party for a mayoral candidate last night, and one of his priorities is reforming/improving how the City works with community based organizations. So I read the full report on his website. While I’d certainly…
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Struck by lightening! I’ve been thinking a lot lately about the lightening fast transformation over the past few years of how we communicate. It’s changed the world of fundraising and marketing in ways that are only beginning to be recognized. Social media rules, but most organizations don’t know how to harness the power of…
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