Why are You Cutting Down Trees and Asking Me to Pay For It? 5 Cardinal Sins for Fundraising Renewal Appeals (aka, making a poor 2nd impression)

My last post was about the importance of making a good first impression with potential donors.  If you want to keep these folks, it’s equally important to make a good second impression.  Sadly, someone who should know better recently blew it with me.  And I hesitate to call them out, because as a nonprofit professional…

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