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Daily Archives: January 8, 2012

Is There Really a First Time for Everything? Finding new donors in 2012

What makes us think a perfect stranger, who’s never given to our organization before, will choose to do so?  It’s highly counter intuitive. People are likely to continue doing what they’ve done before. We talk a lot in fundraising professional circles about the folly of concentrating too many resources on donor acquisition and too…

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January 8, 20122 CommentsAnnual GivingBy Claire Axelrad
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