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Monthly Archives: January 2012

Crystal Ball Time: 5 Top 2012 Nonprofit Marketing Trends

We’re seeing a lot of predictions for how fundraising and nonprofit marketing will play out in 2012.  They’re all interesting, and merit some consideration and reflection.  Today I’m engrossed by a recently released 2012 Nonprofit Communications Trends Report from Kivi LeRoux Miller. It’s worth downloading a , but here are some highlights with a few…

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January 5, 2012Leave a commentStrategy & ManagementBy Claire Axelrad

Is your Website Honey or Vinegar?

What’s a Website for?  To catch flies?  If so, think of yourself as the spider.  Who do you want in your web?  And why?  Bragging rights (we lo busy with lots of visitors)? Decoration (it los pretty this way)?    Sustenance (our purchasers of services and donors)? Jeff Bros recently posted on the issue of messy…

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January 2, 2012Leave a commentContent MarketingBy Claire Axelrad
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