|Shall we join forces?
Fundraising is not basketball, but it’s madness not to play as a team. I’ve spoken with three nonprofits in the past several months that, rather than joining forces, have decoupled their marketing and development departments. I surmise they do this because marketing doesn’t understand development. Or development doesn’t understand marketing. Or the CEO doesn’t understand either. Or they’re mad as March Hares and Hatters.
|Color my face blue
Whatever solution you choose, it’s going to need to be driven from the top. Nancy Schwartz of Getting Attention has a great post on this subject :