Brian Solis, the esteemed author of The End of Business as Usual , speaks eloquently about two modern phenomena: ► disruptive technology, and ►digital Darwinism. Dacher Keltner, renowned psychologist at the Greater Good Science Center at the University of California in Berkeley, talks of another current of Darwinian thought: ►survival of the most empathic. Taken together, these notions can have significant influence on the way nonprofits do business.
When folks ‘share’ things with their social networks, isn’t this a pro-social behavior?Shouldn’t this be something we strive to tap into? A new book by David Amerland, The Social Media Mind, reminds us that social network platforms are tools (just like a website is just a tool) but they are not what social media is all about. Social media is an attitude. And many of us need an attitude adjustment.