Don’t Put the Fundraising Cart before the Friendraising Horse:Think Inbound 'Pull' vs. Outbound 'Push'
It can’t all be about ‘push’. We’ve also got to ‘pull.’ Recently I’ve been writing a lot about social media. It’s an important tool for engaging with our supporters. But let’s not forget that what makes technology sing is not the technology; it’s the people behind the technology. Successful technology is about bonds, not bells…Details