inside-out.jpg

5 Reasons Why Nonprofit Marketing Must Change from Inside/Out to Outside/In

For years nonprofits have worked from the “inside out” in terms of prioritizing constituencies to target. It was accepted wisdom that effective fundraising was an “inside out” proposition and that we should work our networks beginning with those with the greatest reasons to give (e.g., board members, clients, family and friends). As resources allowed, we’d then…

Details